Every year, watch enthusiasts anticipate Rolex's annual price increases, a long-standing tradition for the Swiss company. The official announcement is expected on January 1st, with predictions of varying increase rates for stainless steel, gold, and other precious metal models. Luxury watch websites like Hodinkee and WatchPro have published nearly identical forecasts, expecting an 8% price hike for gold watches, a 1% increase for steel models, and a 5-7% rise for two-tone combinations. Since 2020, Rolex prices have seen significant growth, especially for the most sought-after sports models. The company attributes its decision to global inflation and rising raw material and labor costs.
